A Rich Dad series of books followed there after with 'Rich Dad Advisors' authoring many of them. Originally self-published before being picked up commercially, Kiyosaki followed the original book with Rich Dad's CASHFLOW Quadrant and then Rich Dad's Guide to Investing. The story shows the two fathers as being at about the same level of wealth when Robert was 9 years old and being vastly different by the time they passed away. His Rich Dad agrees to teach him and his own son about money when he asks and the lessons are told throughout the book. Through this story the book explains the differences between the values, beliefs, actions, and results of a 'rich' and 'poor' person from the perspective of a neutral and curious young Robert who observes his own dad who he calls Poor Dad and his best friends dad who is Rich Dad. The title of the book refers to the main story that is told about Robert Kiyosaki himself as a young boy at the age of 9 when he became curious about money. However, he argues that understanding money and being able to read financial statements and having financial literacy is the key to being successful in any area of investing. The book also highly advocates having a business, owning paper assets such as stocks, bonds, mutuals funds as well as being an entrepreneur.

The book does not outline steps on how to become rich or what specifically to invest in but Kiyosaki does identify real estate as the primary asset type that helps in attaining greater wealth because of its ability to generate cash flow while appreciating over time as well as having large tax saving benefits for Americans. The book explains that the wealthy teach their children about money to ensure their financial success in life while the poor and middle class rely mostly on the school system which does not teach anything about money, even at the college level in business schools. The author argues that the reason why so many poor and middle class people don't become rich is because they simply don't understand money and have values or beliefs that prevent them from getting there, such as 'all rich people are greedy'. Rich Dad Poor Dad was written by Robert Kiyosaki and advocates financial independence primarily through financial literacy and understanding money the way a rich person does.

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